The Big Four - our target markets

As you may have read in other media, the Reed Foundation is donating a £1 million promotional budget to theBigGive.org.uk.

We have broken our target market down into four sectors (worth well over £7 billion annually):

1. High Net Worth Individuals & Advisors

- The UK's top 30 philanthropists gave or pledged £1.2 billion last year, double last year's amount (Sunday Times Rich List 2007)

We are aiming to attract far more than just the top 30 donors, through mailing campaigns, targeted PR, and exclusive events.

2. Trusts & Foundations

- the Top 500 grant-making trusts gave £3.3 billion (Charity Trends 2007)

Whether a great historical trust or a founder-run foundation, we will communicate the benefits of using theBigGive.org.uk to find new funding opportunities and keep a check on the existing field. Mailings, conferences and our friends at the ACF will help to acheive this.

3. Corporate Giving

- CAF's Top 500 corporate donors gave over £1.1 billion in 2005/6

Working with some of the most philanthropically engaged companies and organisations, our goal is to help corporate donors find projects that really deliver value.

4. Legacies

- the 2007 legacy market is worth £1.6bn (Legacy Foresight)

Many high wealth individuals don't worry about legacy planning, as they know they are invincible! Working with legal experts (including the one who told us this 'fact') we will use theBigGive.org.uk to showcase what UK charities can do with those resources that can't be taken beyond the grave.

We will post our promotional successes in these four markets on this website, so keep checking to see how we are doing!