Wealthy buyers go online

"Luxury brands and retailers have recognised that their most affluent customers are enthusiastically using the internet", reports the Financial Times today.

The report from the US ties in with anecdotal evidence in the UK that high-wealth individuals are increasingly confident in using the web to inform their philanthropic decisions.

Oxfam are leading the high-end charity development with their Projects Direct site, which expands on the project outlines available on The Big Give. I spoke to another top UK charity that has recently received a substantial gift through their major donor page on their own website.

As these donors continue to develop their online research into charities and projects, charities can look forward to an increasing number of unsolicited approaches from some very exciting individuals.